Bruce's transfer budget could be set for late boost as £30m deal creates domino effect

It looks like a matter of time until Adam Armstrong seals a big money move back to the Premier League - and Newcastle United stand to benefit.

With us inserting a 40% sell on clause when he was sold to Blackburn for just £1.75m back in 2018, we'll receive almost half of the fee Rovers end up receiving for their 29-goal hitman.

We've known this for months now, however Danny Ings' shock £30m move to Aston Villa has kicked Southampton's striker search into first gear - and it looks like they've got their sights set on Armstrong.

The Athletic report that he's currently the man they want to replace Ings, but they aren't the only ones stepping up their interest in Armstrong.

Alan Nixon reports that Norwich have submitted a player plus cash bid worth £15m, while Crystal Palace and Watford have also emerged as potential destinations.

Depending on who you believe, Blackburn's asking price is said to be around the £20-£25m mark, meaning we could be in line for anything between £8-£10m if and when a deal eventually goes through.

Where he ends up is anyone's guess at this point, but with Southampton having the money and urgency following Ings' departure, Armstrong's future is one to watch in the coming days - and could well hand Bruce's tiny budget a timely boost.