Alarming 11 second clip emerges from Steve Bruce's press conference - This says it all...

If there's one clip that sums up Steve Bruce and the total lack of ambition over the Mike Ashley era, it's this 11 second video that's emerged from yesterday's press conference.

When asked why he is refusing to walk away, our current head coach had this to say...

"I will, with my experience, hope that I can keep the club just ticking along and make sure that the club stays where it is."

OK, he's referring to us 'staying where we are' in Premier League terms - not planning to keep us stuck 2nd bottom of the table - however it speaks volumes that his 'hope' centres around us simply surviving.

What must a player like Allan Saint-Maximin, Callum Wilson or Joe Willock think hearing this?

This is the Mike Ashley era in one. No hope of more, settling for being stationary at best and having those at the top feel satisfied if we do nothing other than stay in the Premier League.

The fact his 'rallying cry' in response to fans wanting to see him sacked is him 'hoping' to keep us 'just ticking along' really does say it all.

If you ever wondered why apathy and lack of interest is at an all time high amongst Newcastle United fans, you just need look at inspiring comments like this from the man in charge.