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Saudi PIF prepared to sanction Amazon 'All or Nothing' deal on one condition - Report

by Andrew Reynolds · 13 October 2022, 17:45

According to journalist Ben Jacobs, Amazon have approached Newcastle for their next ‘All or Nothing’ series but PIF want to ensure there won’t be any ‘anti-Saudi angle’ before entertaining the idea. 

There is currently no agreement in place and PIF do have reservations about the series, but there is certainly an interest from our Saudi-backed owners to showcase the club on a global scale and increase our commercial income. 

Chelsea have also been approached to do the series with new American owner Todd Boehly very keen on the idea, but the Newcastle version could come first in 2023/24 should our owners find a compromise with Amazon. 

Despite our interest, it seems Eddie Howe isn’t the type to be comfortable working with camera crews behind the scenes and putting the whole team under unnecessary pressure, so it’s unclear as to whether this would be a stumbling block. 

If the money is right, Newcastle could be tempted to take the offer but just like the decision to potentially rename St James’ Park, it will likely split fan opinions and hopefully supporters, players and staff are all consulted on the idea. 

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