NUFC Blog

Toon set for £18.5m boost and brilliant photos emerge of 2023/24 kit - The best in years?

by Olly Hawkins ·

It's been a busy few days on Tyneside. Sam Fender has sold out St James' Park, we've announced Sela as our new front-of-shirt sponsors and released our new kit for the 2023/24 season.

Starting with Sela, Sky Sports report that our 'multi-year' deal with the Saudi event group will bring us £25-per-season. With previous sponsor FUN88 worth just £6.5m, we look set to bank an additional £18.5m per year.

Our deal with Noon - the Amazon of the Middle East and sleeve sponsor - has been extended too. They brought in £7.5m over the 2022/23 season and it's also thought our Amazon documentary will also earn the club in excess of £10m.

Now for the new kit, which for me is the best we've had in many years. The new sponsor - Sela - fits well and looks slick (it isn't tacky like FUN88 was), the collar and sleeve trim is a nod to the 1980s. The introduction of white socks with a black trim will split opinion, but I think it looks superb.

Here's some photos released by the club, featuring a detailed look at Castore's latest design, along with Bruno Guimaraes and Joelinton wearing the new jersey:

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