"We're back!" - Adidas release epic video to announce Newcastle return & Eddie Howe reacts
The worst kept 'secret' on Tyneside is finally out. Adidas have confirmed their return as Newcastle United's official kit suppliers from the 2024/25 season onwards.
Details of the agreement were leaked in episode four of Amazon's "We are Newcastle United" documentary that was accidentally released early.
However, as promised, a 1st September announcement has now been made by the club and Adidas, with Newcastle's official statement confirming we've struck a 'multi-year partnership' with the German sportswear giants.
See the epic announcement footage below, followed by reactions from Eddie Howe, Adidas chiefs, CEO Darren Eales and CCO Peter Silverstone:
Eddie Howe:
"It brings back memories and positive memories for the supporter base. When you have positive connotations with things from the past, it breeds excitement for the future. You want positivity at all the times and you want fans to feel aligned with decisions made at the football club. This a really positive step."
Nick Cragg (Adidas Football General Manager):
"We are excited to announce that adidas and Newcastle United Football Club have once again joined forces in a new partnership that aims to drive excitement both on and off the pitch. This collaboration brings together two iconic names known for their history, innovation, and commitment to excellence within football.
"As Newcastle United Football Club embarks on a new chapter for the men's and women's team, adidas is honoured to provide them cutting-edge sportswear technology. Our previous partnership delivered some of the most iconic kits of the 90s and we look forward to creating many more unforgettable moments, inspiring fans and players alike."
Darren Eales (CEO):
"Our upcoming partnership with adidas evokes memories of some of the most famous players, coaches and matches in the club's history so we are delighted we will be teaming up once again as we look to create our own exciting future together.
"The club, supported by our fans, owners and commercial partners, is on an exciting journey and we look forward to continuing that as we welcome adidas on board next summer."
Peter Silverstone (CCO):
"We are delighted to have agreed a new multi-year partnership with adidas from summer 2024. The history and heritage between the two brands is obviously very compelling and exciting.
"This partnership will help us to deliver on our ambitious brand and commercial strategy. Importantly, it will allow us to rebuild a direct retail relationship with our current, and future, local and global fanbase. We know our fans will support us on this exciting journey."
