NUFC Blog

Newcastle United designate South West corner of St James' Park as Kevin Keegan tribute area as kit launch delayed

by Ash Harrison · 20 July 2026, 18:01
Newcastle United designate South West corner of St James' Park as Kevin Keegan tribute area as kit launch delayed

Following the death of beloved former Newcastle United manager Kevin Keegan, the club has informed fans where they should head to if they want to leave a tribute to the great man at St James' Park.

As the St James' Park pitch is currently undergoing development, fans will not be permitted entry to the stadium to lay flowers on the hallowed turf.

Instead, fans wishing to pay tribute to Kevin Keegan following his passing on Monday are asked to leave their flowers at the South West corner of the stadium.

Kevin Keegan's family released a statement on Monday afternoon confirming that the former Newcastle United player and manager had passed away after his battle with cancer.

Newcastle have pushed Tuesday's kit launch back to Friday

Newcastle United released the following statement shortly after the announcement for those fans wishing to leave a tribute to the club icon, and also announced that Tuesday's kit launch will be postponed until Friday.

"We have been deeply moved by the many tributes being paid to Kevin Keegan and know that many supporters will wish to honour his memory at St. James’ Park. Those who would like to leave flowers, scarves or other tributes can do so at the South West Corner of the stadium. 

"We kindly ask everyone to follow the directions of club staff when visiting. While we understand that many people would like to enter the stadium, we are unfortunately unable to open the stadium bowl at this time due to ongoing works taking place within the bowl and overhead. 

"We appreciate your understanding as we continue to ensure the safety of everyone. We will be providing details shortly on where supporters can sign a book of condolence.

"Please also note that the scheduled launch of the club's new away kit, due to be tomorrow, has been postponed until Friday."

Kevin Keegan was much more than just a Newcastle icon

We'd be surprised if the South West corner is big enough to take what's inevitably coming. 

The sheer number of people who will want to remember Keegan in the city will be immense.

There are few figures as universally adored as Kevin Keegan. It's not just Newcastle fans, but Scunthorpe United, Liverpool, Hamburger SV, Manchester City, Fulham and England fans alike who will all be feeling his loss tonight.

Latest NUFC News